Explore pricing methodologies for your business, including markup and margin pricing. Learn how to determine the optimal price for your products or services to cover costs, maximize profits, and ensure long-term business success. Discover the core principles of pricing and understand the key differences between markup and margin calculations.

Recession-proofing a business involves building resilience against economic downturns, and a recurring revenue model, where customers pay regularly for ongoing benefits, is a key strategy. This model, exemplified by services like insurance and streaming platforms, provides predictable income and customer retention. Businesses can implement this by bundling existing products or services into subscription plans, offering value-added perks, and ensuring seamless billing and accounting practices. By creating a sense of exclusivity and demonstrating cost savings, businesses can incentivize customers to maintain their subscriptions, thus stabilizing revenue and mitigating the impacts of economic fluctuations.

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